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December 29, 2004
Disney Launches New Ad Campaign
Walt Disney Company is launching a new global advertising campaign this week for its theme parks around the world, the Wall Street Journal reported on Wednesday.The ad campaign -- which is expected to last for much of the year -- goes beyond the media conglomerate's usual national and regional efforts and is linked to the 50th anniversary of the opening of Disneyland, the company's first theme park, in California in 1955, according to the newspaper.
Disney's Magical Express Delivers 'Hassle-Free Travel' for Disney Hotel Guests
Like magic, guests and their belongings will be whisked from Orlando International Airport to Walt Disney World Resort when Disney's Magical Express begins operation on May 5, 2005. The complimentary round-trip airport shuttle/baggage delivery service will be available for guests booking vacations with accommodations at 22 Disney hotels. The new service also includes an expedited airline check-in process. Guests may begin booking vacations that include Disney's Magical Express on Jan. 2 for arrival on or after May 5.
One person was hospitalized Monday night after being bumped by a small float during Disneyland's Christmas Fantasy parade, officials said.Three other park visitors were treated at the scene for minor scrapes.The accident involved a "Genie" float and occurred near the It's Small World attraction, said Disneyland spokesman Bob Tucker.
After waging an often bitter campaign for change at The Walt Disney Co., former board member Roy E. Disney urged shareholders this week to reject a proposal asking the company to forever reserve one seat on the board for a Disney heir. The shareholder proposal, which would name a Disney family member as an outside, independent director, was made by Frank Wierenga, a Pennsylvania shareholder. It will appear in the company's proxy statement and be voted on at next year's annual shareholder's meeting.
The Walt Disney Co. has revamped its executive compensation policy, requiring top officers to own and hold more stock and tying stock awards to the performance of the company's share price.The new policy comes atop other compensation changes the board made in September to Disney's bonus plan, which tied executive bonuses more closely to the company's financial performance. The plan also reduces the amount of stock options granted to executives, shifting the majority of grants to restricted stock units. The changes come as the Burbank-based company plans to replace longtime chief executive Michael Eisner, who has said he will retire when his contract expires in 2006. The company said it expects to name a successor by June.
Walt Disney Co. has settled regulators' charges that the company failed to disclose a variety of business relationships between the company and some members of its board, the Securities and Exchange Commission said Monday.Disney, which wasn't fined in the matter, agreed to cease and desist from committing the alleged violations in the future, the SEC said. The company wouldn't comment.The allegations date back to 1999 and 2001, when Burbank, Calif.-based Disney failed to inform shareholders of the dealings involving the board members, the commission said.
When Walt Disney World builds a new theme park or a major hotel, Disney's unique government powers exempt those projects from a regional development review faced by other Florida builders.To prepare for another takeover bid for Walt Disney Co., state lawmakers could consider taking away that perk, the research arm of the Legislature said in a report published Monday.The report, prepared by the Legislature's Office of Program Policy Analysis and Government Accountability, represents the first state review of Disney World's government -- the Reedy Creek Improvement District -- in nearly four decades.
Additional Information (Updated) -
Walt Disney World's personal government has enough federal and state oversight to stop any new owner from making drastic changes to its operations, according to a state report released Tuesday in response to Comcast Corp.'s failed attempt to buy the Walt Disney Co.Rep. Andy Gardiner, R-Orlando, asked the Florida Legislature's Office of Program Policy Analysis & Government Accountability to conduct the first state review of Disney's government in 38 years. The request came after Comcast's failed bid earlier this year raised questions about what changes a new owner might bring to the theme park resort's government structure.
With new 'Magic Your Way' tickets, Walt Disney World guests will be able to create their own ticket for their customized dream vacation. Disney today announced an innovative new ticket plan -- 'Magic Your Way' -- that allows Walt Disney World guests to create their own tickets for a customized vacation. Starting Jan. 2, guests at Walt Disney World Resort will be able to purchase tickets to the various theme parks, attractions and other entertainment offerings that are tailored to the length of their vacation and the interests of their group -- and allow them to save more per day based on their length of stay.