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February 25, 2004
Disney Looks At Net Strategy... Again
Walt Disney Co. said on Wednesday its wireless and high-speed Internet offerings would boost its Internet unit's profit margins to about 25 percent in the coming years, as part of its most ambitious strategy since folding its ill-fated dot-com venture. Steve Wadsworth, president of the Walt Disney Internet Group, said company-wide performance is expected to improve, boosted in part by his unit, which currently accounts for less than 1 percent of the company's annual $27 billion in revenue.