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June 26, 2008
Lucky Brand Jeans to Launch "Oswald" Line
Lucky Brand Jeans and Disney Consumer Products announced the rebirth of Walt Disney's first icon, Oswald the Lucky Rabbit. The predecessor to Mickey Mouse, Oswald the Lucky Rabbit returned to The Walt Disney Company in 2006, long after his original theatrical debut in 1927. Just in time for summer, this limited-edition collection of T-shirts, featuring Oswald will be sold only at Lucky Kid, Lucky Brand Jeans stores and online at luckybrandjeans.com. In addition, Lucky Brand Jeans and Disney have come together to create a special Oswald stencil t-shirt which is offered exclusively as part of the limited edition Oswald vinyl figure box set.