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May 13, 2008
Wide World of Sports to be Re-branded by ESPN
Walt Disney World Resort and ESPN are joining forces to re-brand Disney's Wide World of Sports Complex with the ESPN brand, creating an entertaining and immersive experience for the nearly 2 million athletes, coaches and spectators who come through the Disney sports complex each year. According to Jay Rasulo, chairman of Disney Parks and Resorts. "This project builds on their collaborative successes and positions them to explore more opportunities with ESPN to create new experiences for guests at Walt Disney World Resort."