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January 24, 2008
Disney Mobile Confident in Japan Re-Launch
Disney unveiled its first mobile phones in Japan bolstered by statements of being "extremely confident" in success here after learning lessons from its flop in the US market. Aimed at young working women, this new incarnation of Disney Mobile will first offer three types of mobiles made by Japan's Sharp, whose outer package is covered with silhouette patterns of Mickey Mouse. The phones also feature a special online bottom that will allow subscribers to jump to Disney websites, while Disney's iconic characters can be used on standby screens and to decorate e-mails free of charge. The Japan re-launch of Disney Mobile, a joint effort with Softbank Corp, is scheduled for March 1, 2008.