| Adventures by Disney Turns 3 Years Old
 With its 3-year-old "Adventures by Disney" program, the Walt Disney Company appears to have claimed a strong position in the worldwide packaged-tour business. Disney entered the business with a pilot project, offering just two tour-group itineraries in 2005, but the program has grown every year. For 2008, the company is booking 18 itineraries in 13 countries, with a total of 370 scheduled tours throughout the year. If Adventures by Disney consistently attains its stated goals, it could draw between 11,000 and 15,000 tourists next year. The published prices suggest that much business could generate revenue in the range of $30 million to $40 million.
|
Posted By: Figment! @ 1:06 PM | 
