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October 31, 2007
Hanesbrands Inc. Signs Deal with Disney
Looking to keep growing its Hanes and Champion brands, Hanesbrands Inc. said Tuesday it has signed a wide-ranging marketing deal with The Walt Disney Co. that includes product co-branding, attraction sponsorships and signage at Disney parks and resorts. The 10-year deal is estimated to be worth "tens of millions of dollars," and is the largest marketing alliance for the T-shirt, bra and underwear maker, Hanesbrands officials said.
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Looking to keep growing its Hanes and Champion brands, Hanesbrands Inc. said Tuesday it has signed a wide-ranging marketing deal with The Walt Disney Co. that includes product co-branding, attraction sponsorships and signage at Disney parks and resorts. The 10-year deal is estimated to be worth "tens of millions of dollars," and is the largest marketing alliance for the T-shirt, bra and underwear maker, Hanesbrands officials said.
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