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September 15, 2007
King Parrot Smoothies Teams Up with Disney
King Parrot Smoothies will feature four characters from the company's classic animated movie the Jungle Book, which will be available on DVD for the first time in November. The move is yet more evidence of a significant change in approach for Disney as it responds to consumer demands for healthier food options. King Parrot is the first ultra-healthy brand to link with Disney in the UK since the corporation's announcement in October of last year to start phasing out licensing agreements with food and drinks that fail to meet new nutrition criteria.
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Posted By: Figment! @ 10:41 PM | 
