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June 25, 2007
'Hannah Montana' Offers a New Fashion Line
Disney Channel's "Hannah Montana" is opening her closet to fans, launching a full collection of clothes, accessories, home decor and even real electric guitars as Disney goes after the increasingly powerful tween market. "It's not a costume. A tween girl isn't doing dress-up; they want to look like they could be Hannah Montana's friend," said Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products. "This is a fashion line."
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Disney Channel's "Hannah Montana" is opening her closet to fans, launching a full collection of clothes, accessories, home decor and even real electric guitars as Disney goes after the increasingly powerful tween market. "It's not a costume. A tween girl isn't doing dress-up; they want to look like they could be Hannah Montana's friend," said Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products. "This is a fashion line."
Posted By: Figment! @ 8:22 AM | 
