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April 18, 2007
Disney Fairies Milk Campaign Launches
Disney Global Book Group - together with Random House Children's Books - will launch a major school-based initiative this month in support of the Disney Fairies book publishing program, which launched in 2005 with the release of Fairy Dust and the Quest for the Egg by Newbery Honor winner Gail Carson Levine. Beginning April 23rd, 50 million milk cartons featuring 4 different Disney Fairies - Tinker Bell, Beck, Lily, and Vidia - will be distributed in 50,000 schools throughout the United States