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February 13, 2007
Touchstone TV Renamed ABC Television Studio
Disney's Touchstone TV is undergoing an extreme makeover---at least in terms of its name. The Walt Disney Co. will rename the TV production unit ABC Television Studio. TV syndication unit Buena Vista TV and foreign sales unit Buena Vista International TV reportedly also will undergo name changes, all part of a company-wide effort to better manage the Disney image by focusing on its three major brands: Disney, ABC and ESPN.
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Disney's Touchstone TV is undergoing an extreme makeover---at least in terms of its name. The Walt Disney Co. will rename the TV production unit ABC Television Studio. TV syndication unit Buena Vista TV and foreign sales unit Buena Vista International TV reportedly also will undergo name changes, all part of a company-wide effort to better manage the Disney image by focusing on its three major brands: Disney, ABC and ESPN.
Posted By: Figment! @ 11:24 PM | 
