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October 01, 2006
Robert Iger On Restoring Disney's Corporate Image
It was one of the toughest jobs in corporate America: Restoring the corporate image of The Walt Disney Company. The House of Mouse was in the headlines more for its boardroom battles than its bottom line. Last year, after 21 years at the helm, the charismatic Michael Eisner, was forced out by angry shareholders. CNN's Andrew Stevens began by asking Iger his strategy for restoring Disney's corporate image to its former glory.
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