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October 02, 2006

ESPN Pulls Plug on Cell Phone Operation

ESPN is closing down its cell phone company for sports fans after less than a year, planning instead to forge deals in which it provides content to other wireless operators.The planned shutdown of Mobile ESPN marks the first major bust in a rush of specialized wireless ventures targeting niche audiences they contend are underserved by the Cingulars and Verizons of the world. ESPN was quick to stress that its change in strategy had no bearing on Disney Mobile.

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Posted By: Figment! @ 9:29 PM | permalink

 

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