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August 11, 2006
ABC Sports to become known as 'ESPN on ABC'
The sports division that spanned the globe to give viewers a constant variety of sports and famously asked pigskin-crazed fans if they were ready for some football has a new name: ESPN on ABC. ESPN will become the overarching brand for all sports programming carried on the ABC Television Network beginning Saturday, Sept. 2 -- the debut of ABC's college football season. "We're using the word evolutionary," said George Bodenheimer, President, ESPN, Inc. and ABC Sports and Co-Chairman, Disney Media Networks. "We're trying to move the ball forward in sports television and we think this is another step in that direction."
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The sports division that spanned the globe to give viewers a constant variety of sports and famously asked pigskin-crazed fans if they were ready for some football has a new name: ESPN on ABC. ESPN will become the overarching brand for all sports programming carried on the ABC Television Network beginning Saturday, Sept. 2 -- the debut of ABC's college football season. "We're using the word evolutionary," said George Bodenheimer, President, ESPN, Inc. and ABC Sports and Co-Chairman, Disney Media Networks. "We're trying to move the ball forward in sports television and we think this is another step in that direction."
Posted By: Figment! @ 5:27 PM | 
