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July 18, 2006

For Ailing Disney, a Shot of Strong Medicine In elevating the two executives, both of whom are close to the studio chairman, Richard Cook, Disney is betting on a revolution from within, unlike Paramount Pictures, which quickly brought in outsiders to shake up a staid culture last year. Mr. Cook was charged with reinventing the studio last year. Robert A. Iger, Disney’s newly appointed chief executive, has said that his priorities would be global expansion and promoting Disney products across all the company’s divisions.

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