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June 12, 2006
Disney Gets a Taste for Fresh Fruit
Disney has begun licensing fresh fruit in European supermarkets . Shoppers at Tesco are already able to buy Disney satsumas and the company is looking to branch out into apples and bananas. The branding involves putting "collectible" stickers on the skin of the fruit, which can then be transferred into a sticker book. Disney has just started selling satsumas in Tesco, offering stickers of Winnie the Pooh on the fruit. Disney works with a marketing and sourcing company that has a relationship with Tesco. The company liaises with Tesco's produce buyers to find fruit that fits Tesco's needs, and pays Disney a royalty to use its brand. Disney has launched about 300 new food products in Europe over the past year as it extends the kinds of products it licenses.
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Disney has begun licensing fresh fruit in European supermarkets . Shoppers at Tesco are already able to buy Disney satsumas and the company is looking to branch out into apples and bananas. The branding involves putting "collectible" stickers on the skin of the fruit, which can then be transferred into a sticker book. Disney has just started selling satsumas in Tesco, offering stickers of Winnie the Pooh on the fruit. Disney works with a marketing and sourcing company that has a relationship with Tesco. The company liaises with Tesco's produce buyers to find fruit that fits Tesco's needs, and pays Disney a royalty to use its brand. Disney has launched about 300 new food products in Europe over the past year as it extends the kinds of products it licenses.
Posted By: Figment! @ 11:19 PM | 
