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May 23, 2006
Walt Disney Internet Group and Shanda to Bring Disney Content to China's Online Game
Walt Disney Internet Group and Shanda Interactive Entertainment announced today that the two companies have entered into an agreement to bring Disney's premier branded entertainment content to China's online game industry via Shanda's online game operating platform. The agreement calls for Shanda to develop, distribute and operate an online casual game based on the magical worlds of Disney and featuring some of Disney's most popular animated characters. The game, which will be developed for a broader demographic than traditional online games, as well as China's burgeoning segment of female online gamers, will be available in China for open beta in the spring of 2007.
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Walt Disney Internet Group and Shanda Interactive Entertainment announced today that the two companies have entered into an agreement to bring Disney's premier branded entertainment content to China's online game industry via Shanda's online game operating platform. The agreement calls for Shanda to develop, distribute and operate an online casual game based on the magical worlds of Disney and featuring some of Disney's most popular animated characters. The game, which will be developed for a broader demographic than traditional online games, as well as China's burgeoning segment of female online gamers, will be available in China for open beta in the spring of 2007.
Posted By: Figment! @ 8:45 PM | 
