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April 19, 2006
Keeping Families Connected the Disney Way
Roots and wings, freedom and safety - it's the balance every parent has to strike when it comes to children. Parents want their kids to learn responsibility and feel confident to try new things ... but also want to avoid any dire consequences if they slip up while learning how to exercise that responsibility! The age-old dilemma has gotten a new urgency with the coming of mobile phones. Kids want phones and parents want to be able to stay in touch with their kids while managing the phone's use and costs- but what wireless company can you trust to provide phone service that gives families wings? Who else but Disney? "We originally developed the concept of a Disney phone service when I was with Walt Disney Imagineering Research and Development. Our tradition of storytelling, innovation, and creating rich Guest experiences helped us bring a whole new perspective to the idea of mobile phones." says Scott LaRocca.
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Roots and wings, freedom and safety - it's the balance every parent has to strike when it comes to children. Parents want their kids to learn responsibility and feel confident to try new things ... but also want to avoid any dire consequences if they slip up while learning how to exercise that responsibility! The age-old dilemma has gotten a new urgency with the coming of mobile phones. Kids want phones and parents want to be able to stay in touch with their kids while managing the phone's use and costs- but what wireless company can you trust to provide phone service that gives families wings? Who else but Disney? "We originally developed the concept of a Disney phone service when I was with Walt Disney Imagineering Research and Development. Our tradition of storytelling, innovation, and creating rich Guest experiences helped us bring a whole new perspective to the idea of mobile phones." says Scott LaRocca.
Posted By: Figment! @ 9:18 PM | 
