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April 05, 2006
Disney Reveals Plans for Family Mobile Service
Walt Disney Co. is set to reveal plans on Wednesday to start selling cellphone services to teenagers and their parents as it hopes to carve a niche in the U.S. market by giving parents the option to take strict control of their children's wireless use. Even while U.S. subscriber growth slows as the number of potential, first-time customers dwindles, Disney and other upstart services, such as its ESPN brand service for sports fans, hope to win customers in very specific markets.
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