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March 07, 2006
Biometrics at the Disney Gates
When visitors step up to the gates of the four Disney World theme parks, the Magic Kingdom, Epcot, Animal Kingdom, or the MGM Studios, they will encounter something unexpected and largely foreign to them. Disney has embarked on a program to use an established biometric technology – finger geometry – to secure its valuable passes. Ostensibly, this new security is for the benefit of the pass owner. However, it is also being implemented to secure Disney’s pricing structure and marketing strategy. It has not come without controversy – and at least a bit of confusion.
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