| Would You Like Some Fries With That Download?
If the Walt Disney Company has its way, McDonald's Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application. Users could add files to the devices by earning points with food purchases. The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game.
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