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December 07, 2005
Redirecting Disney: Iger's Plan for Fewer Films and Evolving Parks
For many years, Robert Iger played the dutiful deputy to Walt Disney Co.'s larger-than-life chief executive officer, Michael Eisner. Now, having ascended to the CEO post himself, Mr. Iger has been making his own mark on the 82-year-old media giant. Sixty days into the job, the former ABC executive has made headlines with a groundbreaking deal to sell television shows including "Desperate Housewives" and "Lost" on Apple Computer Inc.'s new video iPod. He also scrapped Disney's unpopular internal strategy unit and has been taking on the movie establishment with calls for a new business model.
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