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November 08, 2005

Siemens & Disney Form Long-Term Alliance The Walt Disney Co. and Siemens AG have signed a 12-year agreement that will allow the electronics and engineering company to expand its existing relationship with several areas of Disney, including the branding of some Walt Disney World attractions. The agreement gives Siemens marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens will sponsor the Epcot attraction "Spaceship Earth," as well as Epcot's nightly fireworks show, "Illuminations: Reflections of Earth." New attractions to be incorporated into the Innoventions areas, a smaller cluster of exhibits at Epcot and Disneyland Resort, are also planned, but no specifics were announced. In addition, the Sylvania lighting division of Siemens will sponsor Disney-MGM Studios' holiday light show, the "Osborne Family Spectacle of Lights," as well as "Disney's Electrical Parade" and "Walt Disney's Parade of Dreams" at Disneyland.

Details & Discussion Here Posted By: John Yaglenski @ 1:54 PM | permalink

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