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May 13, 2005
McDonald's Chief Skinner Toys With Changing Disney Deal
You may wish you'd hung onto all your plastic figurines from your McDonald's Meals; they're becoming bona fide collectibles. Their black market price may soar with the news that the fast food restaurant's dependency on The Walt Disney Co. for movie-related promotions could be coming to an end: "Our deal with them expires in 2006 and we are looking forward to the opportunity to have flexibility around promotional activities and products," McDonald's Chief Executive Jim Skinner told shareholders at the company's annual meeting in Chicago.
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