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May 05, 2005
Disney's Golden Opportunity
Today is a big day for Disney. It's when the company kicks off Disneyland's 50th anniversary celebration by officially launching new rides and attractions at most of its parks while announcing plans for even more potential tourist magnets in the future. It's easy to get lost in all of the celebratory glitz behind the so-called Happiest Celebration on Earth. This is a mouse-eared merchandising dream with 18 months of turnstile clicks that will turn even the loudest of hype horns into mere ambient noise by the time this party comes to a close at the end of next year. Yet, if you listen hard enough -- somewhere between the English and Spanish monorail boarding announcements and the intermittent scrapes of a popcorn vendor scooping up kernels -- you will hear four faint syllables that will build to a deafening roar by the time it's all over: Disney gets it.
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Posted By: pjbs35a @ 1:28 PM | 
