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February 07, 2005
Disney To Market Hans Christian Andersen
Disney has been selected as worldwide marketer for festivities surrounding Andersen's 200th anniversary. Disney and the Hans Christian Andersen Fund have agreed to the terms of an agreement under which Disney will market Hans Christian Andersen and the festivities surrounding the 200th anniversary of his birth. Initially, the partnership will be limited to the worldwide marketing of the anniversary festivities, but the announcement from Disney leaves room for other forms of cooperation, including using the author's stories as inspiration for new music, movies, cartoons, and amusements.
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Posted By: pjbs35a @ 5:01 PM | 
