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February 08, 2005

Disney Aims At India The world's largest media brand, Walt Disney Television International, expects India to become one among its top three markets in a year's time with a viewership of 20 million. The company is also seriously looking at original production in India after its recent success with the short story series "Legend of the Ringfire", produced in Asia. On the sidelines of the launch of Toon Disney, a kids channel in Tamil, Rajat Jain, managing director, Walt Disney Television International (India) said, "This the first time in the world that Walt Disney Television International is launching its Toon Disney channel in a local language. This shows that it wants to meet the gap in the Indian kids channel."

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