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July 28, 2004
The Walt Disney Company Increases Presence In China With Sponsorship Of NBA Games
The Walt Disney Company will further enhance the presence of Disney in China this Fall through its relationship with the National Basketball Association. Disney will sponsor the first-ever NBA games staged in China when the Houston Rockets and the Sacramento Kings play two preseason games originating from Shanghai and Beijing in October 2004, and ESPN will televise these games. This is part of Disney's overall effort to expand internationally, particularly in the Asia Pacific region.
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Posted By: pjbs35a @ 4:34 PM | 
