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June 20, 2004
Disney Aims at Video Renters With Moviebeam
In an effort to reach movie consumers directly, the Walt Disney Co plans to compete with video renters like Blockbuster Inc through a low-cost service called Moviebeam it is expanding this fall, company officials said. In interviews this week, Disney executives said Moviebeam is a first step in a broader technology push aimed at becoming more like a retailer in new, digital business arenas. By shedding its current position as a wholesaler that packages films on videos or DVDs, Disney would reap all the rental revenue instead of sharing it with retail outlets.
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Posted By: Ray @ 1:15 PM | 
