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June 18, 2004
Disney Aims At Video Renters With New Moviebeam
In an effort to reach movie consumers directly, the Walt Disney Co. plans to compete with video renters like Blockbuster Inc through a low-cost service called Moviebeam it is expanding this fall, company officials said. In interviews this week, Disney executives said Moviebeam -- a computer drive that connects to a television and stores and shows movies like a DVD player -- is a first step in a broader technology push aimed at becoming more like a retailer in new, digital business arenas.
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