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April 21, 2004

Walt Disney-Inspired Consultant Urges Disney Board To Adopt 'Experience Management' Approach Lou Carbone, Founder and CEO of Experience Engineering, Inc., a Minneapolis-based consulting firm, today urged George Mitchell, chairman of the board of Disney Corporation, to "bring back the magic of experience" at Disney. In an open letter to Mitchell, Carbone said "It is time to put the current Disney crisis in perspective. The situation in which you are now embroiled is not about life-and-death or the fates of nations."

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