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March 26, 2004
Eisner Adviser Has Disney Engaged In Business Hardball
Razor-sharp and acid-tongued, Zenia B. Mucha, 47, was named Disney's chief communications officer less than two years ago, after starting with the company's troubled ABC unit. Under Ms. Mucha, Disney scrapped a posture in which queries were often dismissed with a flat "no comment." Executives now are pushed to challenge all comers - although few are a match for the frequently profane chief communicator, who is quick to unleash her inner pit bull on critics and the reporters who give them voice.
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