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March 31, 2004
Disney Sees Princess Toy Sales Rising Over 50%
Walt Disney Co. is enjoying fairy tale results from its line of Princess dolls and toys for girls with sales set to rise more than 50 percent this year. The forecast offers a glimmer of good news in a division battered by falling sales of the Disney Stores currently up for sale. Moreover, chief executive Michael Eisner can point to the royal success of Princess toys to help fend off critics who claim he has mismanaged the company and stifled creativity.
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Posted By: Ray @ 8:02 AM | 
