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March 09, 2004
Comcast Gives Disney a Digital Dig
Comcast CEO Brian Roberts, speaking at the Bear Stearns media conference in Palm Beach, Florida, said that he has no intention of recklessly mortgaging his company in a do-or-die raid of the Walt Disney Company. Speaking for the first time since the takeover bid was offered last month, Roberts delivered this message to Disney shareholders: Technology is going to transform your business. Join us now or the revolution may overwhelm you, even if our financial proposal hasn't. Roberts stressed that by wedding Comcast's distribution technology and "theater" of 22 million homes with Disney content, the company could "accelerate the change that we fundamentally believe is happening to TV in this country."
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